Skip to main content

Here’s why Sushant Singh Rajput turned down a fairness cream endorsement


via Bollywood Hungama http://ift.tt/2mwbopi

Of late, Bollywood has seen a lot of actors standing up against colour discrimination and rejecting fairness cream endorsement deals worth whopping amounts. Now joining the league is none other than Sushant Singh Rajput who recently turned down a brand because they asked him to endorse their fairness product.

Sushant Singh Rajput, who was last seen in Raabta last year, was apparently approached by a popular fairness cream brand for being the face of their product. But the actor despite being offered a sum of approximately Rs. 15 crore, turned down the offer stating that he doesn’t believe in the concept of promoting fairness products.

A source close to the actor confirmed the same and said, “Sushant recently turned down a highly lucrative offer when a famous fairness cream brand approached him to be the brand ambassador but he doesn’t believe in endorsing such products. The source went on to add, “As a public figure, one has to be more responsible in promoting the products, as there are several people who look up to them and admire them. So the right messaging needs to go out.”

Voicing out similar opinion was also the actor who asserted that he doesn’t believe in promoting the ideology of favouring one skin tone over the other. After Abhay Deol opened a debate over Indians’ obsession with the fair skin on social media, many actors and actresses have come out in the open to condemn the concept of fairness creams with some even expressing regret over the ads that they have done for such brands in the past.

On the other hand, while there haven’t been many male stars associated with the men’s skincare cosmetics scene, Sushant Singh Rajput has promoted Garnier’s face wash for men in the past.

The post Here’s why Sushant Singh Rajput turned down a fairness cream endorsement appeared first on Bollywood Hungama.

Comments

Popular posts from this blog

Adnan Sami dedicates award to his late father

via bollywood http://ift.tt/2pfosDb
Adnan SamiAdnan Sami has been honoured for his outstanding achievement in music at the seventh Asian Awards in London over the weekend. The award was presented by Lord Karan Billimoria, the chairman of the awards jury panel. Sami, who is presently touring Europe, says, "I am honoured and humbled.""I dedicate this award to my late father and receive it in the name of India."Sami is delighted, given that it is a prestigious award under the patronage of the British Parliament. Sachin Tendulkar accepted the Asian Fellowship award at the event.

Adnan Sami to make his acting debut in Radhika Rao & Vinay Sapru’s next

via Bollywood Hungama http://ift.tt/2tjl3UN Adnan Sami is all set to make his acting debut with Radhika Rao and Vinay Sapru’s next film Afghan – In Search Of A Home. Adnan will be seen playing a musician in this movie. The movie is the perfect entertainer with drama, emotion and music. This project will be Adnan’s first project as an Indian.Adnan, Radhika and Vinay have been friends for over a decade and were last seen working together in Lucky… No Time for LoveAfghan- In Search Of A Home is the story of a musician refugee from Afghanistan who flees his country of birth under extenuating circumstances to make a very long and arduous walk towards seeking an identity and a home. The film is a story of music and the musicians in countries where music is that one thing no one needs or wants anymore cause in a disturbed and violent terrain the first casualty is always art.What happens to all those poor musicians? What happens to a beloved piano or a beautiful guitar or a rubab when all y…

Shahid Kapoor to launch his own vegan app

via Bollywood Hungama http://ift.tt/2ifmobf Today is the age of digital media, when more happens within the online world than in the real one. With people across the globe spending more time lost with their devices, we have seen a massive shift from other mediums to digital. In fact, a number of Bollywood celebrities too have gone digital with their own apps, and joining them soon will be none other than Shahid Kapoor.Apparently, Shahid who is currently in London with his wife and daughter Misha to bring in the little one’s first birthday will soon be launching his own app. If what we hear is true then, Shahid Kapoor’s app will be one that talks about his diet and his meal plans and patterns. Interestingly, earlier this year, the actor had announced that he had turned vegan and couldn’t stop expressing how positively the new diet that had changed his life. According to reports, Shahid’s currently underproduction app will be one following the same path, taking his vegan diet to his fan…